# Apple is strong

## Revolution in Cupertino

Steve Jobs didn’t let Apple rest on its laurels.

The iPod was a hot product, but it belonged to a niche market: the high- end hard-drive MP3 players. There were still zillions of little Flash players that were a lot cheaper and got sold for that. Apple went after them as well: at Macworld in January 2004, Steve unveiled the iPod mini, a smaller version of the iPod which came in colors and soon became the best selling MP3 player in the world. Exactly one year later, he introduced the iPod shuffle, a cheap, Flash version of the iPod, to go after the rest of the competition. It worked: as of early 2006, Apple’s market

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