digital pirates. It was quickly acknowledged as “the Walkman of the digital age”, as even Windows users either hacked it or moved to the Mac just so that they could use it.

## The iTunes Music Store

Once Apple had step foot in the music business with iPod, they started looking at content. At the time, most people either ripped their CDs on their Macs or downloaded music illegally on peer-to-peer networks. Recognizing they were in a unique position to do so, Apple decided to try and come up with a legal solution by building an online music store. They had enough experience to do so thanks to their own popular online store on apple.com,

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