sat on Apple’s board of directors for three whole years, from 2006 to 2009. But it’s no wonder he left in 2009: by entering the smartphone market with its Android mobile OS (and its own app store!), Google had become a direct competitor of Apple. This confict of interest was as good a reason for him to leave, as Steve Jobs’ shrinking tolerance for what he felt was a plain and simple betrayal.

## Has Steve changed?

Finally, an old debate about Steve’s personality has also re-emerged in 2010: has he changed? Although some of his traits, such as his propensity to take the spotlight then and again to unveil insanely great products to the world, have not changed... People have noticed two minor evolutions in his public persona.

The first is his increasing habit of communicating by writing emails to customers.

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